I'm glad Apple isn't hyping up agentic AI (yet)
Key takeaways
- Unlike its peers, Apple was more focused on making AI seem useful at WWDC.
- Samuel Boivin/Shutterstock If you were to take a shot every time someone mentioned "agentic" AI at the most recent tech keynotes — Google I/O, Microsoft Build and NVIDIA's Computex blowout — you'd be sick in no time.
- Apple, once again, seems to be thinking a bit differently.
Unlike its peers, Apple was more focused on making AI seem useful at WWDC.
Samuel Boivin/Shutterstock If you were to take a shot every time someone mentioned "agentic" AI at the most recent tech keynotes — Google I/O, Microsoft Build and NVIDIA's Computex blowout — you'd be sick in no time. It's the industry's latest buzzword, describing AI agents that can do work on your behalf without any direct input, like automatically adding meetings to your calendar based on your emails. It's as if the tech world can't wait to sit back and let AI take the wheel. We'll probably see impressive agentic AI within a decade or so, but I worry about leaping into a world of agents with our current batch of AI models, which can still hallucinate and aren't entirely trustworthy. The idea of letting current AI agents act entirely on their own seems like sheer insanity.
Apple, once again, seems to be thinking a bit differently. Agentic AI was only briefly mentioned during its WWDC 2026 keynote this week. Instead, Apple spent the majority of the time talking about the ways its new Siri AI could actually be useful: Like finding a friend's new address buried in a long text message thread, or figuring out how to get tickets to an exclusive concert. For the most part, Siri AI responds to your commands, it just has the benefit of modern AI models to better synthesize data.