Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution
Key takeaways
- Spotify announced on Thursday that it plans to embrace Apple’s HLS (HTTP Live Streaming) video technology, which Apple recently introduced on Apple Podcasts to enhance the video experience.
- With the adoption of HLS, Spotify listeners should be able to enjoy a consistently high-quality video experience, no matter their internet connection.
- Spotify plans to roll out these HLS upgrades later this year and has also announced even more ways for creators to earn, including direct sales and new partner integrations.
Spotify announced on Thursday that it plans to embrace Apple’s HLS (HTTP Live Streaming) video technology, which Apple recently introduced on Apple Podcasts to enhance the video experience. The adoption means that Spotify-hosted shows will soon be able to distribute and monetize their video podcasts on Apple Podcasts, expanding creator reach without requiring any changes to their existing setups.
With the adoption of HLS, Spotify listeners should be able to enjoy a consistently high-quality video experience, no matter their internet connection. As Apple explains, HLS technology automatically adjusts video quality in real time based on network speed, whether users are on fast Wi-Fi at home or relying on cellular data. This means video podcasts will play smoothly with minimal interruptions, so there will be less buffering and fewer sudden drops in video quality.
Spotify plans to roll out these HLS upgrades later this year and has also announced even more ways for creators to earn, including direct sales and new partner integrations.