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Lululemon Apologizes After Great Wall Drum Sparks China Backlash
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Lululemon Apologizes After Great Wall Drum Sparks China Backlash

Bloomberg Markets · Jun 18, 2026, 2:17 AM · Also reported by 4 other sources

Lululemon Athletica Inc. apologized after a yoga event staged on the Great Wall featuring a Japanese taiko drum sparked social media backlash in China, highlighting the reputational risks facing the company in its fastest-growing major market.

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