Apple, Microsoft hike prices over surging chip costs
Key takeaways
- Tech giants roll out steep price increases amid shortage of memory chips used to power AI.
- Apple on Thursday increased prices across its range of Macs and iPads, with many of its most popular models seeing hikes of 20 percent or more.
- The base model MacBook Air now retails in the United States for $1,299, up from $1,099, while the lowest-spec MacBook Pro rose from $1,699 to $1,999.
Why this matters: an international story with cross-border implications worth tracking.
Tech giants roll out steep price increases amid shortage of memory chips used to power AI.
xwhatsapp-strokecopylinkgoogle Add Al Jazeera on Googleinfo Apple products, including computers, are displayed in one of the company's stores in lower Manhattan in New York City, the US, on June 25, 2026 [Spencer Platt/Getty Images via AFP]By John Power Published On 26 Jun 202626 Jun 2026Apple and Microsoft have rolled out steep price hikes for some of their best-selling products, blaming soaring memory chip costs amid the boom in AI.
Apple on Thursday increased prices across its range of Macs and iPads, with many of its most popular models seeing hikes of 20 percent or more.