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Snap's $2,195 AR glasses may have cost an insane amount to develop, analyst estimates
Key takeaways
- The insight: Snap stock (SNAP) has had a down week following the hyped reveal of the company’s latest AR glasses.
- Now check out how much these glasses may have cost Snap to bring to life, according to Guggenheim analyst Michael Morris.
- "We estimate that the company invested about $500 million in Specs development over the past 12 months, and that net investment is likely to increase well into the commercial rollout period," he wrote in a Thursday note.
Snap's $2,195 AR glasses may have cost an insane amount to develop, analyst estimates Yahoo Finance Thu, June 18, 2026 at 8:49 PM GMT+7 2 min read SNAP When a company with a sub-$5 stock reveals $2,195 augmented reality glasses…
The insight: Snap stock (SNAP) has had a down week following the hyped reveal of the company’s latest AR glasses.
Now check out how much these glasses may have cost Snap to bring to life, according to Guggenheim analyst Michael Morris.
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