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The 2026 World Cup Could Be The Last Where Google Search Works How It Used To

Forbes · Jun 30, 2026, 9:52 AM · Also reported by 4 other sources

The World Cup offers a rare "blind spot" in AI Overviews, with only 5% of soccer searches triggering summaries, presenting an opportunity to publishers and brands.

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The 2026 World Cup Could Be The Last Where Google Search Works How It Used To

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