All The Brand Collaborations BTS Has Done Since Their Comeback
Key takeaways
- Hollywood & Entertainment All The Brand Collaborations BTS Has Done Since Their Comeback By Laura Sirikul,
- Forbes contributors publish independent expert analyses and insights.
- BTS FESTA 2026 Family photoBIGHIT MUSIClobal superstars BTS are a goldmine for anything associated with them.
Hollywood & Entertainment All The Brand Collaborations BTS Has Done Since Their Comeback By Laura Sirikul,
Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow Author Jun 29, 2026, 07:00am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Global sensation BTS continues to demonstrate unparalleled marketing power, with products selling out instantly, even from casual mentions. Their "ARIRANG" World Tour and associated "THE CITY" projects are generating millions for local economies and billions for their company, HYBE. This immense influence has led to a surge in brand collaborations. Recently, the group partnered with ARIH, OREO for limited-edition cookies, and Nike for exclusive merchandise, with promotions pre-taped around their busy tour schedule. Individually, members like RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook hold numerous high-profile ambassadorships with luxury fashion, beauty, and lifestyle brands, including Bottega Veneta, Fred Jewelry, Valentino, Louis Vuitton, Dior, Celine, and Calvin Klein. Despite military service and touring, their brand activities remain robust, with more collaborations anticipated as their global popularity grows.
BTS FESTA 2026 Family photoBIGHIT MUSIClobal superstars BTS are a goldmine for anything associated with them. The popular South Korean group – members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – doesn’t even need to be actively promoting anything for a product to sell out. Even if products are in the background of their livestreams or Bangtan Bombs (their behind-the-scenes content), BTS fans, or ARMY, will spot them, and they will be sold out by the end of the week.