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Momfluencers Are Pitching AI as a Better ‘Coparent’ Than Men
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Momfluencers Are Pitching AI as a Better ‘Coparent’ Than Men

Wired · Jun 8, 2026, 10:30 AM

Key takeaways

  • None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage.
  • When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT.
  • Within five minutes, her daughter snuggled up next to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, nobody was able to help me except ChatGPT.’”

Why this matters: a development in AI with implications for how people work, create, and decide.

Photo-Illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Lilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep.

None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “Every single day, it took like two to three hours to put her to bed,” the brand consultant from Zurich recalls. “She’d scream and fight and we would all be so exhausted and frustrated by the end of the day.”

When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT. The advice it offered “was completely opposite from everything I’d heard before,” she says. “It said she needed more stimulation,” suggesting that her daughter chew gum or jump on a trampoline before bed.

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