Harley-Davidson Q1 Earnings Call Highlights
Key takeaways
- Harley-Davidson Q1 Earnings Call Highlights Market Beat Mon, May 11, 2026 at 5:09 AM GMT+7 9 min read HOG Harley-Davidson logo Key Points Interested in Harley-Davidson, Inc.?
- Harley-Davidson’s first-quarter sales improved, but profits fell sharply.
- The company unveiled a new “Back to the Bricks” strategy.
Harley-Davidson Q1 Earnings Call Highlights Market Beat Mon, May 11, 2026 at 5:09 AM GMT+7 9 min read HOG Harley-Davidson logo Key Points Interested in Harley-Davidson, Inc.? Here are five stocks we like better.
Harley-Davidson’s first-quarter sales improved, but profits fell sharply. Global retail motorcycle sales rose 8% year over year, led by a 14% increase in North America, but consolidated revenue fell 12% and EPS dropped to $0.22 from $1.07 as tariffs, restructuring costs and changes at HDFS weighed on results.
The company unveiled a new “Back to the Bricks” strategy. Management plans to refocus on core brand strengths, grow dealer profitability, and expand parts and accessories, including the return of the Sportster in 2027 and a new Sprint model in the second half of 2026.