OpenAI Considering Legal Action Against Apple Over 'Strained' Siri Partnership

Open AI is preparing to potentially take legal action against Apple due to a "strained" relationship with the i Phone maker, according to Bloomberg's Mark Gurman. The two companies reached a partnership in 2024 that saw Chat GPT integrated into features like Siri and Image Playground across i OS, i Pad OS, and mac OS. i Phone users can also subscribe to Chat GPT directly via the Settings app, with Apple taking a cut of revenue. Ultimately, though, the report said Open AI expected Chat GPT to be more deeply integrated across additional Apple apps and to have more prime placement within Siri. OpenAI executives also believe that Apple has not sufficiently advertised the integration, resulting in fewer customers knowing about it. OpenAI initially believed the deal could generate billions of dollars per year in subscription revenue, but that "hasn't come close to happening." This expectation was seemingly set by Apple, which reportedly characterized the agreement as being an opportunity on par with its multi-billion-dollar deal with Google for search in Safari. Apple's culture of secrecy is said to have resulted in OpenAI not knowing exactly how ChatGPT would be integrated on the iPhone, iPad, and Mac. "They basically said, 'OpenAI needs to take a leap of faith and trust us,'" an unnamed OpenAI executive told Bloomberg. They described the deal as a "failure." "We have done everything from a product perspective," the executive said. "They have not, and worse, they haven't even made an honest effort." Siri users must use the word "ChatGPT" when speaking or typing a command in order to get results from OpenAI's chatbot. ChatGPT responses shown within the Siri interface also contain limited information compared to the ChatGPT app. OpenAI's attempts at renegotiating the deal have apparently stalled. As a result of the shortcomings, OpenAI is considering taking legal action against Apple, according to the report. OpenAI is said to be weighing a range of options, including sending Apple a