Jack Daniel’s Beats Alcohol Sales Downturn With A Blackberry Flavor
Key takeaways
- Breaking News Jack Daniel’s Beats Alcohol Sales Downturn With A Blackberry Flavor By Zachary Folk,
- Jack Daniel’s maker Brown-Forman said it expected sales to remain flat going into the next fiscal year.Getty ImagesKey FactsNet sales in the U.S.
- However, net sales for whiskey products overall still grew organically by 1%, driven by the launch of Jack Daniel’s Tennessee Blackberry and growth of Woodford Reserve bourbon.
Breaking News Jack Daniel’s Beats Alcohol Sales Downturn With A Blackberry Flavor By Zachary Folk,
Topline Jack Daniel’s Tennessee Whiskey, one of the most iconic brands of American whiskey, is declining in sales as alcohol consumption continues to drop, according to fiscal year 2026 fiscal results posted on Thursday by owner Brown-Forman, but whiskey sales overall are still up thanks in part to the launch of a new blackberry flavor, as well as continued growth for its more premium Woodford Reserve brand.
Jack Daniel’s maker Brown-Forman said it expected sales to remain flat going into the next fiscal year.Getty ImagesKey FactsNet sales in the U.S. fell by 7%, driven by the end of Brown-Forman’s relationship with Korbel Champagne Cellars, the company said, and due to “lower volumes” of sales for the primary Jack Daniel’s whiskey.