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Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare
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Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

Wired · Jun 26, 2026, 2:28 PM

Why this matters: a development in AI with implications for how people work, create, and decide.

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.

Read full story on Wired → More top stories
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