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Expectations From Apple’s Big AI, Siri Launch

Bloomberg Tech · Jun 8, 2026, 6:01 PM · Also reported by 4 other sources

Carolina Milanesi, Creative Strategies president and principal analyst, joins Ed Ludlow in Cupertino, California to discuss what happens next after Apple rolls out an overhauled version of the Siri digital assistant, and the importance of having the AI embedded into the consumer's devices. She joins

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Expectations From Apple’s Big AI, Siri Launch

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