Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app
Key takeaways
- Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms.
- Filtr is a new tool created and maintained by Kaylee Serena Calderolla, the developer behind the popular Safari browser ad blocker Wipr.
- Filtr is an additional paid-for feature bundled into Wipr that goes one step further than ad-blocking in the browser by blocking ads in iPhone, iPad, and Mac apps.
Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, these tools often do little to prevent the pervasive tracking from ads within apps.
Now, thanks to a new feature in i OS 26 and mac OS 26, one developer has built the first device-level ad blocker that works across all of Apple s main products — i Phones, i Pads, and Macs — and isn t just limited to the browser.
Filtr is a new tool created and maintained by Kaylee Serena Calderolla, the developer behind the popular Safari browser ad blocker Wipr. Wipr prevents ads from ever appearing in Safari, meaning that the ads won t load, nor will their tracking code that advertisers use to follow you around the web and snoop on which websites you visit. The result is a cleaner browsing experience, free from advertisers watching over your online activity.