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Figure Humanoid Robots Get Jobs With JCPenney, Aéropostale, Brooks Brothers
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Figure Humanoid Robots Get Jobs With JCPenney, Aéropostale, Brooks Brothers

Forbes · May 27, 2026, 2:03 AM

Key takeaways

  • Consumer Tech Figure Humanoid Robots Get Jobs With JCPenney, Aéropostale, Brooks Brothers By John Koetsier,
  • Forbes contributors publish independent expert analyses and insights.
  • It’s 50% owned by Brookfield, which was part of Figure’s $1 billion Series C at a $39 billion post-money valuation.

Consumer Tech Figure Humanoid Robots Get Jobs With JCPenney, Aéropostale, Brooks Brothers By John Koetsier,

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster.Follow Author May 26, 2026, 10:03pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Figure 03 humanoid robot. Screenshot from a Brett Adcock tweet.John Koetsier Figure got a job at dad’s company. Not literally, of course, because humanoid robots don’t have dads. Or moms. But figuratively (sorry) because a key investor in Figure’s series C investment round just decided to bring in Junior to help with distribution and logistics.

The company is Catalyst Brands, a multi-brand retail holding company that owns JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica: about $9 billion in revenue and 60,000 employees across roughly 1,800 stores. It’s 50% owned by Brookfield, which was part of Figure’s $1 billion Series C at a $39 billion post-money valuation.

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