The Hidden Hero Behind North America’s Number One Cocktail Bar
Key takeaways
- Spirits The Hidden Hero Behind North America’s Number One Cocktail Bar By Brad Japhe,
- Forbes contributors publish independent expert analyses and insights.
- Tomato Tree Cocktail from Sip & GuzzleEric MedskerSip & Guzzle’s ascendancy in the bar world has been swift and absolute.
Spirits The Hidden Hero Behind North America’s Number One Cocktail Bar By Brad Japhe,
Forbes contributors publish independent expert analyses and insights. You can find me at the confluence of food, beverage and travel.Follow Author Jun 26, 2026, 02:42pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Sip & Guzzle, the acclaimed West Village bar, has rapidly achieved continental recognition, earning top awards and James Beard honors for its exceptional drinks and food. Co-owner Justin Weitz, a New York lawyer and art collector, is revealed as the visionary behind its meteoric rise. Inspired by extensive Japanese travels, Weitz conceived the bar as a "love letter" bridging New York and Tokyo's distinct culinary and cocktail cultures. He meticulously assembled an all-star team, including bar legends Shingo Gokan and Steve Schneider, and top chefs. Weitz emphasizes creating immersive experiences and storytelling, drawing lessons from Eleven Madison Park's thoughtful service and Japan's "shokunin" philosophy. His role extended from securing capital and design to developing the acclaimed food program, ensuring every detail reinforces the unique New York-Tokyo narrative.
Tomato Tree Cocktail from Sip & GuzzleEric MedskerSip & Guzzle’s ascendancy in the bar world has been swift and absolute. Within two years of opening, the dual-level West Village watering hole has already been named the best bar on the continent by North America’s 50 Best. It has amassed a total of six nominations at the Tales of the Cocktail Spirited Awards--including best new cocktail bar of 2025. It’s been a James Beard semi-finalist, with an exceptional food menu every bit as lauded as the drink selections.