The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete

There’s a legion of workers sitting behind their desks and unloading trucks, fantasizing about one day chasing their dream careers. Now, hundreds of people have found million-dollar success by pursuing their passions on digital marketplace Whop. And its CEO, Steven Schwartz, wants to bring his vision to the masses. “The future’s gonna look like everyone is complete of their own agency, and [are] spending their days doing the work that they find way more fun than what they’re doing today,” he tells Fortune. “They shouldn’t have to worry about money—it’s coming with the work that you’re finding passionate. We want to build that world.” And so far, the $1.6 billion social commerce platform—where users monetize their expertise, content, and businesses—has succeeded in realizing the cofounder’s mission. The company says it has minted over 650 millionaires and counting, with people hitting seven-figures selling services such as coaching business programs and skills courses, as well as items like meal kits and vitamins. One entrepreneur, Shelby Haas, brings in $1 million monthly by teaching remote sales on Whop. Troy Adashun is a self-made millionaire thanks to selling his health products on the platform, Alpha Lion Supplements; and podcast host Jay Shetty even runs his coaching business, the Jay Shetty Certification Shool, on Whop. Whop provides a one-stop-shop platform where people sell their services and physical products—albeit, often to much nicher audiences than others like Etsy. But many who are finding their corner of consumers are now living off their pursuits. Schwartz’s own entrepreneurial career is a product of his work philosophy. As a kid of military parents practicing medicine, he grew up bouncing around the world—selling water in the streets of China, and refereeing hockey games in Springfield, Illinois—navigating his childhood across many cities, including Honolulu and Chicago as well. Before high school was even up, Schwartz had already