business
Toyota's global dominance faces new test
Key takeaways
- The downturn in Toyota sales suggests that even this auto giant is vulnerable in an increasingly competitive global market.
- The decline is most prevalent in China, where tough market conditions and the rise of domestic brands are straining legacy automakers.
- In May, Toyota sold 834,279 vehicles globally, a year-on-year decline of 7.2%.
Toyota's global dominance faces new test Karl Furlong Wed, July 1, 2026 at 12:17 AM GMT+7 3 min read 7203.T Toyota Motor's global sales weakened for a fourth straight month in May 2026, with particularly sharp declines in China and the Middle East impacting the brand's overall results.
Toyota (TM) has been the world's leading automaker for six consecutive years, outperforming rivals even in the face of significant challenges, including the pandemic, related supply chain disruptions, and the EV transition.
The downturn in Toyota sales suggests that even this auto giant is vulnerable in an increasingly competitive global market.
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