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Beauty Pie LED mask ad banned over misleading anti-wrinkle claim
Key takeaways
- Emer Moreau Business reporter Mike Kemp/Getty Images.
- It stated the mask was "clinically proven to reduce wrinkles in four weeks" but the advertising watchdog said it did not provide enough evidence to support this claim.
- Beauty Pie said it was tested by 28 people aged 30 to 65 over four weeks but the Advertising Standards Authority said this was a "relatively small" sample size.
Emer Moreau Business reporter Mike Kemp/Getty Images. The ad for the Beauty Pie mask appeared on the London Underground in December. An advert for Beauty Pie's LED face mask has been banned for making misleading anti-wrinkle claims.
It stated the mask was "clinically proven to reduce wrinkles in four weeks" but the advertising watchdog said it did not provide enough evidence to support this claim.
Beauty Pie said it was tested by 28 people aged 30 to 65 over four weeks but the Advertising Standards Authority said this was a "relatively small" sample size.
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