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Prime Video Clips feature brings short form video discovery to app
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Prime Video Clips feature brings short form video discovery to app

ARY News · May 9, 2026, 7:46 AM

Key takeaways

  • Add ARY News on Google AAResize Amazon announced on Friday that it is introducing a new short-form video feature called “Clips” to the Prime Video app.
  • Starting first in the U.S., Clips offers quick snippets of shows on Prime Video to capture viewers’ interest and encourage them to watch the full episodes.
  • “Whether they have a few minutes to browse or are ready to settle in for longer viewing, entertainment is just a tap away.”

Why this matters: local context for readers following news across Pakistan and the region.

Add ARY News on Google AAResize Amazon announced on Friday that it is introducing a new short-form video feature called “Clips” to the Prime Video app.

Starting first in the U.S., Clips offers quick snippets of shows on Prime Video to capture viewers’ interest and encourage them to watch the full episodes. From each clip, users can easily add the show to their watchlist, share it with friends, or choose to rent, buy, or access it through their subscription.

“Clips provides customers with a fun new way to explore content with short, personalized snippets that match their interests,” said Brian Griffin, Prime Video’s director of Global Application Experiences, in a press release.

Article preview — originally published by ARY News. Full story at the source.
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