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Netflix now requires every user profile to be tied to unique email address
computer-science

Netflix now requires every user profile to be tied to unique email address

Ars Technica · Jun 26, 2026, 6:19 PM

Recently, my father called me in a panic. There were just a few minutes until Netflix would start streaming a live MMA event, and he couldn’t get into my account. For a while, my father had accessed Netflix as an add-on member with his own profile through my household’s account. On this day, however, he was logged out and couldn’t use my login credentials to watch Netflix. Instead, he saw a prompt asking him to “Add an email address to your profile” in order to continue. A Reddit user shared this image of the notification that affected profile owners are seeing. Credit: Scotti_Dev/Reddit/Netflix After some frantic phone troubleshooting and a couple of password resets, we realized that my father had to create his own login to continue using the extra profile that I paid for. Although I was able to get him set up in time (for some disappointing bouts), the situation was confusing and inconvenient. More users have been encountering this situation as Netflix has gradually required that each profile under a Netflix subscription have a unique email address. When setting this up for my father, I was also asked, but not required, to provide a first and last name.Read full article Comments

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