Binance's chief marketing officer Rachel Conlan to leave the exchange
Key takeaways
- Eowyn Chen, former CEO of Trust Wallet, will serve as the interim CMO, a Binance spokesperson said via email
- “Serving as CMO of Binance has been the privilege of my career,” Conlan said in an email.
- Conlan, who took the post in September 2023, is credited with launching “Crypto,” the perfume.
Ibahagi Ibahagi ang artikulong ito Kopyahin ang link X icon X (Twitter)Linked In Facebook Email Binance's chief marketing officer Rachel Conlan to leave the exchange Eowyn Chen, former CEO of Trust Wallet, will serve as her interim replacement.Ni Ian Allison|Edited by Sheldon Reback May 12, 2026, 3:25 p.m. 2 min read Isinalin ng AIMake preferred on CMO Rachel Conlan (Binance)What to know: Rachel Conlan, Binance’s chief marketing officer, will leave the company on June 15 after roughly three years helping to build the crypto exchange’s brand.Former Trust Wallet CEO Eowyn Chen will serve as Binance’s interim CMO, while Conlan stays on as an adviser to support the transition.Conlan’s departure comes amid a broader pullback in big-ticket crypto marketing, as other major firms scale back sponsorships and see senior marketing leaders exit.Rachel Conlan, the chief marketing officer (CMO) at Binance, the world’s largest cryptocurrency exchange, said she is leaving the company next month after three years helping to build the brand.
Eowyn Chen, former CEO of Trust Wallet, will serve as the interim CMO, a Binance spokesperson said via email
“Serving as CMO of Binance has been the privilege of my career,” Conlan said in an email. “ I'm deeply grateful to Yi He, Richard [Teng] and the entire leadership team for the trust they placed in me, and to every member of the team I've had the honour of working with.”