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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note
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- As the New York Knicks clinched their first championship in 53 years and the NBA notched its highest Finals series ratings since 1998, professional basketball was inking another record.
- Game 5 alone generated more than 4 billion views on social media platforms, breaking the record set three days prior by Game 4.
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As the New York Knicks clinched their first championship in 53 years and the NBA notched its highest Finals series ratings since 1998, professional basketball was inking another record.
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