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Joe Sedelmaier Dies at 92; Ad Auteur Behind ‘Where’s the Beef?’
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Joe Sedelmaier Dies at 92; Ad Auteur Behind ‘Where’s the Beef?’

NY Times · May 15, 2026, 9:02 AM

He directed nearly 1,000 comedic commercials, including a much-quoted spot for Wendy’s and one for FedEx featuring a manic speed talker.

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