“Nesting”…Retailers Have A Gen Z Problem
Key takeaways
- Investing“Nesting”…Retailers Have A Gen Z Problem By Greg Petro,
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- This trend is a looming challenge for retailers in the home improvement and furnishing industries whose fortunes ebb and flow with real estate cycles.
Investing“Nesting”…Retailers Have A Gen Z Problem By Greg Petro,
--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.“Nesting”…Retailers Have A Gen Z Problemgetty An American aspiration for generations since at least the end of World War II, home ownership has become a luxury that most people under the age of 30, Gen Z, can only dream about – if they even do. Evidence is mounting that many in this emerging generation of consumers are content to rent and spend their spare money on themselves – on looking and feeling good and having authentic experiences.
This trend is a looming challenge for retailers in the home improvement and furnishing industries whose fortunes ebb and flow with real estate cycles. Everyone seems to agree that, for most, shelter has become unaffordable. Given all the circumstances at home and abroad, no one seems to think there will be a turnaround anytime soon.