Chevy's Stars and Steel Corvettes and Trucks Do Subtle Patriotism
Key takeaways
- The nod to America's 250th is offered on the American-made Vette as well as Colorado and Silverado pickup trucks.
- Many harness the power of the red, white, and blue, while others take a more subtle approach.
- The decals are subdued but recognizable and include flag motifs of stars and stripes rendered in grayscale.
Why this matters: an automotive development that could shape industry direction or buying decisions.
The nod to America's 250th is offered on the American-made Vette as well as Colorado and Silverado pickup trucks.
Chevrolet Chevrolet is offering Stars and Steel packages for the Corvette, Colorado, and Silverado lineups.These Stars and Steel models feature subtle decals that include flag motifs and callouts to America's 250th birthday.Prices for the package vary, with the Corvette editions costing $9995, while the Colorado and Silverado versions top out at $14,900 and $15,135, respectively.If the rocket pop–flavored baked beans hadn't tipped you off, plenty of companies are using the occasion of the U.S. of A's 250th birthday to roll out limited-edition patriotic wares. Many harness the power of the red, white, and blue, while others take a more subtle approach. Such is Chevy's take with a run of 250 special-edition Corvettes and packages for its full lineup of pickups.
Chevy, having recently revived its Heartbeat of America slogan, is leaning on its all-American heritage (never mind that Louis Chevrolet was Swiss) by decorating white and black examples of these popular models to create what it calls the Stars and Steel Collection. The decals are subdued but recognizable and include flag motifs of stars and stripes rendered in grayscale.