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The Electric Ferrari Luce Is Finally Here
Key takeaways
- It was January 2018 when, at the North American International Auto Show in Detroit, former Ferrari chairman and CEO Sergio Marchionne first hinted at a “prancing horse” EV to compete with Tesla.
- “If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said.
- Well, Ferrari has not been the first.
Why this matters: a development in AI with implications for how people work, create, and decide.
Courtesy of Ferrari Comment Loader Save Story Save this story Comment Loader Save Story Save this story We have been waiting for the Ferrari Luce for eight years.
It was January 2018 when, at the North American International Auto Show in Detroit, former Ferrari chairman and CEO Sergio Marchionne first hinted at a “prancing horse” EV to compete with Tesla.
“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon, did but I think it’s doable by all of us.”
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