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Writer Ian Bogost says ‘The Small Stuff’ can help us reclaim our lives from dematerialization

TechCrunch · Jun 28, 2026, 5:03 PM · Also reported by 1 other source

Key takeaways

  • Has Silicon Valley been building the wrong things?
  • In fact, while Bogost nodded to other books criticizing the tech industry, he said he’s become “a little bored with the constant critique.
  • “It’s a lot to put on ordinary people to say, ‘Well, we just need to solve wealth inequality or capitalism, and then we ll be able to get back to experiencing our lives fully,’” he said.

Has Silicon Valley been building the wrong things?

Despite its self help-y title, writer/designer/academic Ian Bogost’s forthcoming book “The Small Stuff: How to Lead a More Gratifying Life” asks some pointed questions about how technology has transformed our experience of the physical world. Using Bogost’s popular article in the Atlantic about the decline of stick shift cars as a springboard, “The Small Stuff” argues that many aspects of our daily existence — from cars to doors to bathrooms — have become dematerialized.

“Basically, it s the idea that we ve become disconnected from the sensory world, and the reason that happened is what you might call convenience technologies,” Bogost told me, though he was quick to add that technology isn’t the only thing driving this change. “All sorts of factors — not just tech, and certainly not just Silicon Valley-style technology — have distanced people from the world that they inhabit, they have stripped away the texture of everyday life.”

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