The World Cup Tourists Are Genuinely Fascinated by America, Right?

Every World Cup propels a breakout star into the firmament; this year’s might just be a seemingly random German soccer fan who goes by Freddy. In the World Cup’s opening week, his X posts extolling a Taco Bell as “the holy land” and chronicling his rapturous 1 a.m. visits to a Waffle House and a Buc-ee’s have attracted more attention—from Americans, at least—than most of the actual matches.Freddy from Germany is the standard-bearer of an emergent social-media genre: A World Cup visitor from overseas encounters American culture and excess—and loves it. The Spanish soccer wunderkind Lamine Yamal loaded up a grocery cart at a Walmart in Georgia. “Why did no one tell me ranch sauce is like crack?” a Swedish fan posted on X from an Indiana diner. “EUROPE WE NEED RANCH ASAP.” A Japanese man raved about Texas Roadhouse steak. Freddy’s Buc-ee’s post showed customers flowing into the cavernous convenience store, its cartoon-beaver logo a towering beacon that illuminated the night sky. In another photo, a row of pumps stretched, like a horizon, beyond both sides of the frame. Freddy was overawed: “DUDE LMAO THIS IS A GAS STATION😭😭😭,” he wrote.Americans, of course, are eating it up with a spork. “This is genuinely making me patriotic,” one wrote of a video showing a rotund New Jersey–deli guy dancing with a visitor from London and giving him a chicken-parm sandwich on the house. Another observed: “It’s sick to see how many Europeans came over here to actually enjoy US culture. Saw a guy look at a Buc-ee’s gas station the same way I’d look at Stonehenge.” The caption on a video of an Italian’s astonished reaction to unlimited soda refills captured the half-winking exceptionalism in a familiar meme: “The European mind cannot comprehend this.”The videos have been covered in the media as a refreshing antidote to our polarized political moment and as an indication that American greatness resides at least partly in conveniences we take for granted. It’s a nice thought. But not al