Jeep and Ram Parent Stellantis to Launch Nine New Vehicles Under $40,000
Key takeaways
- Jeep and Ram Parent Stellantis to Launch Nine New Vehicles Under $40,000 Christopher Otts Thu, May 21, 2026 at 7:40 PM GMT+7 3 min read STLA A Jeep Rubicon at the Detroit Auto Show in January.
- Jeep and Ram are said to be two of Stellantis’s “four key brands,” with the other two being its mainstream European makes, Peugeot and Fiat.
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Jeep and Ram Parent Stellantis to Launch Nine New Vehicles Under $40,000 Christopher Otts Thu, May 21, 2026 at 7:40 PM GMT+7 3 min read STLA A Jeep Rubicon at the Detroit Auto Show in January. - Bill Pugliano/Getty Images Stellantis, the automaker conglomerate with a sprawling portfolio of brands, will focus most of its investments for the U.S. market into its Jeep and Ram divisions while introducing more cars under $40,000, according to a turnaround plan outlined for investors Thursday.
Jeep and Ram are said to be two of Stellantis’s “four key brands,” with the other two being its mainstream European makes, Peugeot and Fiat. Under Chief Executive Antonio Filosa’s $70 billion revival plan, the four will receive 70% of the company’s product investments.
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