Pinterest bets on creators with Amazon Storefront integration
Key takeaways
- Pinterest is expanding its partnership with Amazon.
- The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, Tik Tok, YouTube and Facebook.
- The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform.
Pinterest is expanding its partnership with Amazon. The social pinboard site said on Wednesday that it will now serve as a home for creators Amazon Storefronts. These online stores allow creators to generate income from affiliate links that direct their fans to products that they often feature in their videos and social media content.
The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, Tik Tok, YouTube and Facebook. Pinterest says more than half its users visit it to shop, and that it sees more than 80 billion searches per month.
The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform.