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At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers. Will They Keep Growing?
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At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers. Will They Keep Growing?

Forbes · Jun 13, 2026, 10:30 AM

Key takeaways

  • Careers Daily Cover At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers.
  • Companies added IVF coverage when workers were scarce.
  • Still, when she looked for her next job, Jaclyn made sure fertility coverage was explicitly part of the benefits package and in 2024 had a daughter, also via IVF.

Careers Daily Cover At $23,000 An IVF Cycle, Fertility Benefits Are ‘Life Changing’ For Workers. Will They Keep Growing?Liderina/Getty Images By Courtney Connley-Hampton,

Companies added IVF coverage when workers were scarce. Employers now have the upper hand, but the national focus on the declining birthrate could protect these benefits.Back in 2020, when doctors first told Jaclyn and Dustin Glass that in vitro fertilization (IVF) was their best bet for having a child, the New Jersey couple had no clue what the process entailed or how much it cost. Jaclyn, then 31 and working remotely as a fashion stylist, knew her employer didn’t offer anything labeled fertility benefits. But she and her lawyer husband were relieved to discover her employer’s insurance was subject to a New Jersey mandate that it cover IVF and in 2022 she had a son. “It’s definitely life-changing,” she says of the mandate.

Still, when she looked for her next job, Jaclyn made sure fertility coverage was explicitly part of the benefits package and in 2024 had a daughter, also via IVF. Her new employer uses Carrot Fertility, a venture capital backed 10-year-old private company that offers a menu of fertility support and interventions, including for men, both as a benefit, and a way to control costs. Carrot boasts more than 1,000 employers (including Forbes), as clients.

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