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Bank of America predicts a major pricing shift for Apple
Key takeaways
- That strategy has become more important as rivals, including Google, Microsoft, Open AI, and Meta, move quickly with consumer-facing AI tools.
- If AI makes the i Phone, i Pad, and Mac more useful, it could help push users to upgrade and give Apple’s services business another long-term growth driver.
- And at the recent Worldwide Developers Conference (WWDC) 2026, the company launched several new upgrades, including updated Apple intelligence and a new Siri AI, as covered here by TheStreet.
Bank of America predicts a major pricing shift for Apple Aparajita Chatterjee Fri, June 19, 2026 at 11:03 PM GMT+7 6 min read AAPL GOOG MSFT Apple has spent years trying to make artificial intelligence a reason for consumers to buy new devices.
That strategy has become more important as rivals, including Google, Microsoft, Open AI, and Meta, move quickly with consumer-facing AI tools.
For Apple, the opportunity is clear. If AI makes the i Phone, i Pad, and Mac more useful, it could help push users to upgrade and give Apple’s services business another long-term growth driver.
Article preview — originally published by Yahoo Finance. Full story at the source.
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