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Nearly 25% of UK pubs and restaurants lose money, research shows
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Nearly 25% of UK pubs and restaurants lose money, research shows

The Guardian · Jun 30, 2026, 7:00 AM · Also reported by 1 other source

Key takeaways

  • Chef Tom Kerridge is one of the main voices calling for VAT on the hospitality sector to be reduced to 10%.
  • Spearheaded by chef Tom Kerridge, leading figures in the hospitality sector are calling for VAT on the industry to be cut from 20% to 10%.
  • Under the banner “VAT’s the problem”, the campaign will be publicly launched from Wednesday in the hope of convincing visitors to venues across the country to sign a petition backing the reduction.

Why this matters: a developing story that could shape the day's news cycle.

Chef Tom Kerridge is one of the main voices calling for VAT on the hospitality sector to be reduced to 10%. Photograph: David Levene/The Guardian View image in fullscreen Chef Tom Kerridge is one of the main voices calling for VAT on the hospitality sector to be reduced to 10%. Photograph: David Levene/The Guardian Hospitality industry Nearly 25% of UK pubs and restaurants lose money, research shows Hospitality trade bodies’ data published as celebrity chefs and restaurateurs launch campaign for VAT cut

Prefer the Guardian on GoogleNearly a quarter of UK pubs, bars and restaurants are losing money, according to new survey data that came as a group of celebrity chefs and business owners stepped up their campaign for a sector-specific VAT cut.

Spearheaded by chef Tom Kerridge, leading figures in the hospitality sector are calling for VAT on the industry to be cut from 20% to 10%.

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