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BofA makes hard call on HubSpot stock after earnings
Key takeaways
- The firm downgraded Hub Spot to underperform from buy and cut its price objective to $180 from $300, arguing that the company’s changing go-to-market strategy brings a new layer of execution risk.
- “We now believe our bullish call was premature,” the firm said in a Bank of America note given to TheStreet.
- Bank of America said the shift may be strategically sound over the long term, though the timing creates near-term uncertainty because HubSpot is also changing its pricing and packaging model.
Bof A makes hard call on Hub Spot stock after earnings Tyler Bundy Sun, May 10, 2026 at 11:03 PM GMT+7 5 min read HUBS BAC Hub Spot gave investors a first-quarter report that showed several positive headline numbers, but Bank of America came away focused on a different part of the story.
The firm downgraded Hub Spot to underperform from buy and cut its price objective to $180 from $300, arguing that the company’s changing go-to-market strategy brings a new layer of execution risk. The call came after HubSpot’s first-quarter results and management commentary, which Bank of America said made its prior bullish stance look early.
“We now believe our bullish call was premature,” the firm said in a Bank of America note given to TheStreet.
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