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Crypto bros, scalpers and Logan Paul: Inside the world of Pokémon where cards are sold for millions

CNBC · May 22, 2026, 5:00 AM

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  • When I was a kid in the late 90s, collecting Pokémon cards was a fun hobby.
  • When I started collecting again two years ago, things had changed.

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When I was a kid in the late 90s, collecting Pokémon cards was a fun hobby. I'd buy packs, hoping to get the rarest "shinies," or holographic cards. We'd trade with friends and even go to meet-ups to trade cards trying to "catch 'em all" —a catchphrase that defined the franchise that had gone from Nintendo Game Boy to an anime TV show.

When I started collecting again two years ago, things had changed. I've stood in line with 100 people in a parking lot outside a toy store for the latest restock of cards. I've seen four men huddled around their car talking about how much they could make by selling the trunk of cards they bought during a morning hitting different stores.

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