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PepsiCo launches Adrenaline Rush energy drinks in India
Key takeaways
- In a statement, the company said the product will be sold in single-serve cans through modern trade, general trade, e-commerce and quick-commerce channels in “key” Indian markets.
- Without specifying which “key” markets it would be selling the product, the group told Just Drinks that expansion is "planned in a phased manner".
- Adrenaline Rush, which PepsiCo s Indian arm confirmed is also sold outside of India, is being introduced in two variants – Passion Rush and Classic Rush.
Pepsi Co launches Adrenaline Rush energy drinks in India Just Drinks · Pepsi Co India Fiona Holland Fri, June 5, 2026 at 9:17 PM GMT+7 2 min read PEP Pepsi Co is expanding its energy drinks portfolio in India by launching the Adrenaline Rush brand in the country.
In a statement, the company said the product will be sold in single-serve cans through modern trade, general trade, e-commerce and quick-commerce channels in “key” Indian markets.
Without specifying which “key” markets it would be selling the product, the group told Just Drinks that expansion is "planned in a phased manner".
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