Kim Kardashian's New Energy Drink Promises No Jitters. Does It Live Up to the Hype?

Kim Kardashian has released a new energy drink with paraxanthine instead of caffeine. Image credit: Axelle/Bauer-Griffin/Getty Images Kim Kardashian has launched a new energy drink called Update. Instead of caffeine, the drink contains paraxanthine. Paraxanthine is a compound naturally produced by the body when it breaks down caffeine. Kim Kardashian has launched a new energy drink called Update, which claims to have zero sugar, zero calories, and zero artificial flavors or colors. The drink is also caffeine-free and is powered by paraxanthine, a compound the body naturally produces when it breaks down caffeine. The promotional material for Update states that it “delivers smooth, steady energy without the jitters, crashes, or sleep disruption commonly associated with traditional energy drinks.” The new drink doesn’t rely solely on paraxanthine for energy. Update contains other ingredients commonly found in energy drinks and supplements, including alpha-GPC, often marketed for cognitive performance, and sucralose, an artificial sweetener. “It is important to speak to your healthcare provider about any supplement or energy beverage that you may be considering, even ones that are labeled ‘natural,’” said Jonathan Jennings, MD, board certified internist with Medical Offices of Manhattan. “Appropriate dosing is still being investigated, so it is important to follow recommended ingestion amounts,” he told Healthline. Avery Zenker, a registered dietitian at MyHealthTeam, said it’s important to prioritize a healthy lifestyle, quality sleep, regular exercise, a balanced diet, and mental hygiene, rather than rely on energy drinks for a boost. Healthline spoke with experts about paraxanthine in Kim Kardashian’s energy drink to learn more about this caffeine-free alternative. These interviews have been edited and condensed for clarity and length. Is paraxanthine better than caffeine? Jennings: Paraxanthine is a breakdown product of caffeine. When you ing