Amazon Prime Day 2026 Moves To June—This Time With Alexa AI Powering The Cart
Key takeaways
- Retail Amazon Prime Day 2026 Moves To June—This Time With Alexa AI Powering The Cart By Pamela N.
- Forbes contributors publish independent expert analyses and insights.
- CANADA - 2025/05/03: In this photo illustration, the Amazon Prime Day logo is seen displayed on a smartphone screen.
Retail Amazon Prime Day 2026 Moves To June—This Time With Alexa AI Powering The Cart By Pamela N. Danziger,
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market.Follow Author Jun 02, 2026, 01:18pm EDTTopline Amazon Prime Day 2026 will run from midnight PDT on Tuesday, June 23 through Friday, June 26, delivering the year’s best deals across 35 categories exclusively for Prime members worldwide, with new Alexa AI features helping shoppers find their best picks, the company announced.
CANADA - 2025/05/03: In this photo illustration, the Amazon Prime Day logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty ImagesKey FactsThis year, Amazon is moving its summer Prime Day from July to June—only the second time in history, after its 2021 event—but it is retaining the four-day format introduced in 2025.