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Korea fines e-commerce giant $400m over data breach affecting millions
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Korea fines e-commerce giant $400m over data breach affecting millions

BBC Business · Jun 11, 2026, 6:36 AM · Also reported by 4 other sources

Key takeaways

  • The fine is the largest ever issued by Seoul's Personal Information Protection Commission (PIPC) for a data breach.
  • The leak exposed the names, contact and delivery details and order histories of some customers of Coupang, South Korea's largest e-commerce platform often described as its equivalent of Amazon.
  • Coupang told the BBC it "deeply regrets the concern caused" and that it will strengthen its security measures, but added that it planned to challenge the PIPC decision.

Osmond Chia Business reporter Bloomberg via Getty Images Coupang is the dominant e-commerce company in South Korea South Korea has hit online retail giant Coupang with a record fine of more than $400m (£299m) over a massive data breach that exposed the data of more than 30 million customers last year.

The fine is the largest ever issued by Seoul's Personal Information Protection Commission (PIPC) for a data breach.

The leak exposed the names, contact and delivery details and order histories of some customers of Coupang, South Korea's largest e-commerce platform often described as its equivalent of Amazon.

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