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Hundreds Swarm Swatch Stores for "Royal Pop" Release
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Hundreds Swarm Swatch Stores for "Royal Pop" Release

Bloomberg Markets · May 17, 2026, 7:49 PM · Also reported by 4 other sources

After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance, but heaving crowds stopped some stores from opening their doors and prompted pleas for calm. Bloomberg's Chris Rovzar explains. (Source: Bloomberg)

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