Tesla Files Trademark for New Roadster Logo, Reveal Could Be Near
Key takeaways
- Originally promised for production in 2020, we've been hearing about a second-generation Roadster for nearly a decade, and it may actually arrive soon.
- But Tesla CEO Elon Musk still promises that the second-generation Roadster is coming, and a new trademark suggests that it may finally be right around the corner.
- The badge is unlike any Tesla branding currently in use, with a hexagonal shield design that points downward and features four vertical lines at the bottom.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Originally promised for production in 2020, we've been hearing about a second-generation Roadster for nearly a decade, and it may actually arrive soon.
Tesla Tesla has filed a trademark application for a new badge for the second-generation Roadster, which was first revealed in 2017.The badge is a hexagonal shield pointing downwards, and it features four lines at its base, with "Roadster" written in a sleek font at the top.Back in November, Elon Musk said the Roadster would be revealed on April 1, before posting on X about a late-April reveal in March.A lot has happened in the nearly 10 years since Tesla first unveiled the second-generation Roadster, from TikTok's ascension to social-media supremacy to the COVID-19 pandemic and the rapid rise of artificial intelligence. But Tesla CEO Elon Musk still promises that the second-generation Roadster is coming, and a new trademark suggests that it may finally be right around the corner.
Tesla filed a new trademark application for a Roadster badge at the end of April, with the document stating that the logo will be used for electric vehicles, as well as batteries for EVs, charging equipment, and clothing. The badge is unlike any Tesla branding currently in use, with a hexagonal shield design that points downward and features four vertical lines at the bottom. At the top, "Roadster" is written in a sleek and futuristic script.