🏈 Caleb Williams' Madden cover inspired by MJ
Key takeaways
- The original 1985 Air Jordan campaign poster captured Jordan midair in his signature Jumpman post with the sun setting over the skyscrapers in the background.
- Williams hopes one day to do the same for the Bears.
- Madden cover athlete Caleb Williams enters the 2026 season with a 90 rating in the game.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
The original 1985 Air Jordan campaign poster captured Jordan midair in his signature Jumpman post with the sun setting over the skyscrapers in the background. Jordan won six championships with the Bulls in the 1991-98 span.
Williams hopes one day to do the same for the Bears.
Madden cover athlete Caleb Williams enters the 2026 season with a 90 rating in the game. EA Sports"That's the position I want to be in, but I also wanted to pay respect to MJ," Williams said Thursday evening at the EA Sports season-opening event at Chicago's Navy Pier. "It was more of a respect thing. Bringing retro back, not letting people forget that and doing it on my side of the world of football. Paying respect to that and him and what he was able to do in Chicago. Just honestly wanted to bring that energy, that vibe back."