Lotus's Edgy, Wedgy Theory 1 Was in the Spotlight at Milan Design Week
Key takeaways
- A mini museum of Lotus history played backing band to the Theory 1 concept car.
- When this already artistic city hosts the annual Design Week, you won't find a storefront or courtyard that doesn't lead to a chic installation.
- Design Week began in the 1960s as a furniture expo, but it expanded to celebrate visual trends in clothing, lighting, textiles, and most recently, automobiles, which was, of course, why we were there.
Why this matters: an automotive development that could shape industry direction or buying decisions.
A mini museum of Lotus history played backing band to the Theory 1 concept car.
Elana Scherr|Car and Driver Every block in Milan, Italy, harbors some visual delight, whether that's skyscrapers covered in vertical plantings, a 200-year-old statue of Napoleon, or a secret chapel decorated with skulls from a medieval cemetery (the Ossuary of San Bernardino. It's wild). When this already artistic city hosts the annual Design Week, you won't find a storefront or courtyard that doesn't lead to a chic installation. The displays range from exhibits by high-end home goods brands to work by the native artisans of Uzbekistan.
Design Week began in the 1960s as a furniture expo, but it expanded to celebrate visual trends in clothing, lighting, textiles, and most recently, automobiles, which was, of course, why we were there. Kia and Hyundai showed off concepts, Mini joined forces with fashion designer Paul Smith for a special edition, and there were other events and installations from companies including Range Rover, Škoda, and Lexus.