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Nestle to cut artificial colourings from all products by end-2026
Key takeaways
- The previously unreported target comes as food companies face mounting pressure to offer healthier products amid the rapid rise of GLP-1 weight-loss drugs and growing consumer scrutiny of food ingredients.
- It extends Nestle’s efforts beyond the United States, where it has already eliminated artificial colourings from its portfolio.
- “By the end of the year we will have the global Nestle portfolio free of artificial colours,” Stefan Palzer, Nestle’s technology chief, told Reuters in an exclusive interview at the firm’s Swiss headquarters in Vevey.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize VEVEY, Switzerland, June 30: Nestle plans to remove artificial food colourings from all products worldwide by the end of 2026, a senior executive told Reuters on Tuesday, making it the first major food company to take such a step.
The previously unreported target comes as food companies face mounting pressure to offer healthier products amid the rapid rise of GLP-1 weight-loss drugs and growing consumer scrutiny of food ingredients.
It extends Nestle’s efforts beyond the United States, where it has already eliminated artificial colourings from its portfolio.
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