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The young people rejecting a bank-breaking prom
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The young people rejecting a bank-breaking prom

BBC Business · May 21, 2026, 5:32 AM

Key takeaways

  • Emily Johnsonand Joanita Musisi,Yorkshire BBC/ Joanita Musisi.
  • Across the country, the end of exam season marks the start of parties and proms for year 11 and 13 students, all keen to dress to the nines and arrive in style.
  • However, this typically comes at a great cost, with debt advice charity Money Wellness finding one in four parents spend between £250 and £500 on their child's prom.

Emily Johnsonand Joanita Musisi,Yorkshire BBC/ Joanita Musisi. A prom dress like this has a price tag of £595 but pupils can wear it for just £45Inside an unassuming portable cabin in York, multicoloured prom dresses adorned with jewels and sparkles line the walls. A price tag hanging from one vibrant red gown reads £595, but students at a school in York will no longer have to pay such an eye-watering price to look their best.

Across the country, the end of exam season marks the start of parties and proms for year 11 and 13 students, all keen to dress to the nines and arrive in style.

However, this typically comes at a great cost, with debt advice charity Money Wellness finding one in four parents spend between £250 and £500 on their child's prom.

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