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Will Gamers Ignore GTA VI’s Hefty $80 Price Tag?

Bloomberg Tech · Jun 26, 2026, 5:54 AM · Also reported by 1 other source

Grand Theft Auto VI’s $79.99 launch price marks a new high for mainstream video games and signals a potential shift in industry pricing power. This segment examines how Rockstar’s strategy could reshape revenue models and consumer expectations. Joost van Dreunen, NYU Stern Adjunct Assistant Professo

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Will Gamers Ignore GTA VI’s Hefty $80 Price Tag?

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