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Snap Inc. (SNAP) Launches Specs Augmented-Reality Glasses
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- (SNAP) Launches Specs Augmented-Reality Glasses Fatima Gulzar Sat, June 27, 2026 at 10:32 PM GMT+7 2 min read SNAP Snap Inc.
- (NYSE:SNAP) launched its first consumer augmented-reality glasses.
- Launched at the Augmented World Expo in California, the report said the "Specs" glasses mark a major hardware push for the firm.
Snap Inc. (SNAP) Launches Specs Augmented-Reality Glasses Fatima Gulzar Sat, June 27, 2026 at 10:32 PM GMT+7 2 min read SNAP Snap Inc. (NYSE:SNAP) is among the Best Brain-Computer Interface Stocks.
On June 16, Reuters reported that Snap Inc. (NYSE:SNAP) launched its first consumer augmented-reality glasses. These are priced at $2,195, positioning the device as a new computing platform in the artificial intelligence era.
Launched at the Augmented World Expo in California, the report said the "Specs" glasses mark a major hardware push for the firm. The tech company has invested more than $3.5 billion in the specs unit during pressure on its advertising business and calls from an activist investor to spin off or shut it down.
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