Pricey football World Cup keeps fans away, hits US hotels, airlines
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Hours before the World Cup kickoff, the boost to travel and tourism expected from this year’s biggest sporting event has yet to materialise. For years, the tournament was expected to deliver a windfall for America’s travel industry, now grappling with declining international visitors amid what rights groups describe as a climate of fear. The swarms of fans that hotels had counted on have yet to arrive, forcing many to cut rates. Flight bookings have slumped as ticket prices have skyrocketed. Expensive match tickets have further stymied demand, and industry analysts say excitement has been muted compared with past World Cups. The weak start suggests the traditional World Cup travel playbook — typically dependent on international fans willing to travel long distances and spend heavily to follow their teams — is faltering. Instead, the costs, visa hurdles and the logistics of attending matches across 16 host cities in three countries have proved a deterrent. US travellers, in a country where football is less popular than in Europe, are not filling the gap. It is “overall a disappointment. There’s no other word that I can say,” said Vijay Dandapani, CEO of the Hotel Association of New York City. The association has cut its forecast for hotel room revenue tied to the World Cup by 60 per cent to roughly $60 million, he said. The International Federation of Association Football (FIFA) did not immediately respond to a request for comment. Last-minute demand yet to materialise Flight bookings from Europe into most host cities for June and July are down 3.8pc on average year-over-year, according to Cirium, even after Europeans had already pulled back from travel to the US last year. Bookings from Europe into New York, host of the July 19 final, have plunged 15.8pc, Cirium said. FIFA had projected 1.2 million fans would descend on the city, but Dandapani said the New York hotel association is only expecting half a million. Dandapani said there has been a small uptick in bookin