New Kiss The Ground Research: Consumer Understanding Of Regenerative Agriculture Triples In Past Three Years
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- Food & Drink New Kiss The Ground Research: Consumer Understanding Of Regenerative Agriculture Triples In Past Three Years By Andrew Watman,
- Forbes contributors publish independent expert analyses and insights.
- Kiss the Ground reveals a new survey revealing an uptick in understanding of regenerative agricultureKiss the GroundCollecting data is one of the most important facets of regenerative agriculture as it stands today.
Food & Drink New Kiss The Ground Research: Consumer Understanding Of Regenerative Agriculture Triples In Past Three Years By Andrew Watman,
Forbes contributors publish independent expert analyses and insights. I cover innovation across the food & beverage landscape.Follow Author Jun 18, 2026, 11:14am EDTJun 18, 2026, 11:39am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Nonprofit Kiss the Ground's latest survey reveals significant growth in regenerative agriculture awareness, jumping from 7% to 13% in a year, with one in four Americans now familiar with the term. This surge is credited to Kiss the Ground's positive storytelling, which educates consumers on the benefits of RA. The study also highlights that consumers prioritize nutrient density and personal health benefits when buying regenerative products, often more than environmental concerns, and are willing to pay a premium. Despite confusion over food labels, Kiss the Ground aims to maintain the integrity of "regenerative" to avoid greenwashing. Their strategy focuses on consumer demand to reach a 25% "tipping point" by 2030, influencing supply chains and policy. They support farmers and engage millions through diverse content, guiding consumers toward vetted regenerative options.
Kiss the Ground reveals a new survey revealing an uptick in understanding of regenerative agricultureKiss the GroundCollecting data is one of the most important facets of regenerative agriculture as it stands today. In order to grow a movement, you need to be able to prove your case with hard facts.